About the Brand

Bianchi: a history of road races, remembrance and values. A factory whose history dates back to 1885, intertwines with the evolution of the ancient “velocipede”; since then a steady and unrelenting development and a long string of triumphs in the most prestigious competitions (more than thousands of successes, including six world titles) which made Bianchi a brand famous worldwide, putting together quality and drive for perfection.

Features which marked the life and activity of Edoardo Bianchi and his first shop in Via Nirone, Milan more than a century ago: a creative and versatile mind and the entrepreneurial skills fuelled the development of the little shop brimming with inventions, innovations, new products and of course huge popular success.

A success which shaped the history of Bianchi, set in its genes and forged its approach to road racing with genuine passion and sacrifice.
History that consistently builds the charm around a name, the fame of a brand; until it hits the public imagination.

You say Bianchi and you think about the greatest champions of the past and of today. Names like Coppi, Gimondi, Pantani come to your mind, unforgettable and famous faces struggled and won on the roads around the world in the saddle of their ‘celeste’ bikes.
Bianchi has ever since been engaged with professional cycling, because it felt that its bicycles should match technique and quality and also success in road competitions. History confirmed we were right: today Bianchi is a legend.